research-tools
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Overcoming Confirmation Bias
When presenting data, one should not assume that everyone will understand and interpret it in the same way. In fact, most people tend to ignore what doesn’t fit with what they believe to be true. Confirmation bias is the habit… Continue reading
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The Power of Data Storytelling
Storytelling is a fundamental part of what it means to be human. As long as humans have been around, we have been telling stories. The information humans generate now is more complex than ever before, but it often lacks the… Continue reading
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Know Thy Audience
For evidence to have a real impact, it needs to speak to the interests and motivations of the intended audience. But how do you identify who your audience is and how you want to influence them? The Problem with Research… Continue reading
The Evidence Reaction 